Playing with brand names

The following demo, is a web based version of Experiment 2 outlined in Kronlund and Berstein (2006). Kronlund and Berstein (2006) discovered that unscrambling an anagram increased participants recollection and preference for that brand. They go on to suggest that presenting brand words as anagrams or in another degraded fashion could increase the likelihood of impulse purchases. In addition, logic puzzles placed next to an advertised produce may increase brand recognition and preference.

Deconstructed: what this means is if you make buyers feel part of the brand name by encouraging them to interact with it, you've got a better chance of being bought. Bought.