Groupe SEB, one of the world's largest manufacturers of small appliances, came to Ipsos Insight with an interest in answering the following questions:
What is the incremental value of changing the brand name on a small appliance? If a given brand name can generate a price premium, can that difference be used to measure a brand's financial value? For answers and to find out how to use Van Westendorp to determine the value of a Brand Name, go here.
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