Helvetica is a font that has been used to communicate some of the biggest brand names in the world. Thankfully, the people who decided to call Helvetica, Helvetica chose well. Imagine if they had decided to stick with Neue Haas Grotesk.
For many obvious reasons, Neue doesn't make for a smart naming choice. Helvetia (The Latin word for Switzerland), on the other hand, is certainly a simpler naming idea, but not quite as mindpacting as Helvetica or, even, Neue Haas Grotesk. And why is Helvetica better than both? Think about it. Those who decide they'd rather hear my thinking on it are directed to the Übermeters.
If you'd like the meters on the matter on hand elaborated to you in lovingly explained terms and a detailed case study, please do write to me. Right now, though, we'll all have to settle for a quick take on the issue.
Neue Haas Grotesk
Stop-start scale: 7/10
Long and Short cut: 6/10
Story meme: 5/10
Urlabilty: NA
Übertotal: 18/30
Helvetia
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 5/10
Urlabilty: NA
Übertotal: 17/30
Helvetica
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 6/10
Urlabilty: NA
Übertotal: 20/30
Adden for the dumb: Yes, I believe Neue Haas Grotesk makes for a, slightly, better name than Helvetia. Hmm...right, write to me.
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