Sunday, January 28, 2007

China v/s India

Brandnama has an analysis-inducing post on the top 20 brand names in China. The top 5 names in that list have the word 'China' in them. What does that say about the Chinese consumer and how different is he/she from the Indian consumer? What does it say about Chinese companies? I think what it says is that when it comes to marketing, Indian companies have the edge. So why is China so far ahead of India in the economic race? I think it has something to do with discipline and unity. Other things that the list of Chinese brand names says about India and China include things like Indians are more individualistic and prefer names that don't riff off 'India'. No, make that Indians were more individualistic. Today, if I had to choose between a brand name that alluded to India and one that didn't, I'd stick my neck out and bet on a name that drew on 'India'. 'Made in India' is a label that's on the rise, I think.

1 comment:

Kaj said...

oh yeah i agree. made in india and back to nature are pretty big at the mo. look at all these ayurvedic companies and au natureul cosmetics. it's hot! rem way back when alisha chinai sang made in india? never realised it wud be so big!