Thursday, January 11, 2007

Coke v/s Pepsi

The brand names don't matter. The cola category is an interesting one. It's an area where fluff is substance. Which is probably why most colas have very little personality in their names per se. When it comes to colas, I think, all you need is a brand name that adheres to the basics: short, sweet, simple. In purely naming terms, Coke v/s Pepsi is a dead heat. Think about it. How many cool cola names can you think of? If you ask me, Thums Up is the best cola name I have ever come across. And that's not saying much, is it?

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