Tuesday, January 09, 2007

Orange v/s Lemon v/s Mango v/s Apple

Lemon is an advertising agency. Mango is a brand of Apparel. Orange is a telecom service provider. And Apple is Apple. Which name wins this naming war? I'll say names. Orange and Apple, the two names that stand out in their respective category. The rest, for me, are names trying to be creative in product categories that already have a lot of names trying hard to be creative. Lesson: If you want your name to stand out, you must take a look at the other names in your product category. Full marks to Orange and Apple for seeing the boringness of the names of their peers.

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