Fat Bastard v/s Ugly Stik

While it's definitely a stop-you-dead-in-your-tracks kind of name guaranteed to get you very high brand recall, would a Fat Bastard appeal to the delicate sensibilities of wine-drinkers around the world? In my experience, the wine business is less about brand names and more about things like vintage, country of origin and sophistry. Which is probably why Fat Bastard decided to make a splash with Fat Bastard. Interesting call. Another name that reminds me of Fat Bastard but works much better for me is Ugly Stik. Of course my clients would think very hard before buying into a name like that, too. Why do I prefer Ugly Stik? Because it makes a reference to the product category.