Google v/s Gatorade

The reason Gatorade is a better brand name than Google is the hard-edged sound the 'T' in the name lends to it and the greater number of syllables in the name. Soft sounding names with fewer 'tongue-impressions' make less of an impact on the human brain. If all you have is a name, make sure it has more syllables, because more syllables make a bigger nympression. Fortunately, Google has more than a 'soft' name going for it. And while we're playing games, check out this game.