If you want to take on a market Überleader like Google, you need a very evocative name - Bananaslug most certainly is. The word 'banana' reminds you off banana peels which remind you of slipping on something unexpectedly and quickly imprints on your mind the Bananaslug difference rather subliminally. Bananaslug also has strong start and end consonant sounds sandwiching the easy-to-recall alliterations of 'na-na'. Futhermore, the name has an effective memory cue in the form of a rhythimic 'consonant-vowel' phoneme flow. I don't think the name is very good but it is rather different - like the product. Strategically speaking, Bananaslug is a well-differentiated move against Google.
Takeaway tip for the people at Bananaslug: Since Bananaslug is about serendipitous connections, differentiate it as 'the search engine for creative people'.
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