Red or Dead v/s Red or Yellow

Came across this lovely site via Brandnama which made me think about why 'Red or Dead' works better as a name than say something like 'Red or Yellow'. Apart from the stronger impact that a word like 'Dead' makes on the human brain - seeing that we're so obsessed with mortality and other such matters - it's also down to rhyming. Nursery rhymes are like memory sticks that have been planted in our head early. They've taken root in our subconscious. As a result, anything that rhymes is likely to work well as a brand name. If you had to choose between a name that's a rhyme and one that isn't, the roots of our learning patterns say you're better off with the name that does. In other words, memorising a poem is a lot easier than memorising this paragraph.

Naming claus: Repetition, rhyming and shyming are good tactics when you're trying to come up with memorable names.