ytivitaerC v/s Creativity

When I was looking for a name for my Creativity School, I racked my brains and that's what I came up with. What do you think? I think it's pretty creative. It's a fine way, I think, to reflect what my product is about, i.e. creativity. Of course, it doesn't adhere to all the necessary naming priniciples I've been yammering about here, but it does reflect the one thing that I've always tried very hard to be: Original. I believe creativity is about looking at things differently and I thought this was a pretty different way of looking at the naming matter.

Of course, the damn thing is nearly impossible to pronouce, very hard to spell and seemingly meaningless...at first. But once you get it, it comes. In other words, it's a lot like creativity. Good choice Über.