I came across this post which posits an interesting theory on Presidential brand names. I wouldn't bet on it. If what Brandnama is saying were the case, all you'd need to come up with a big brand is an exotic name. Just like Presidents are decided on the basis of their vision, the promises they make, the values they stand for, brands too stand for much, much more than a name. Yes, brand names will get your attention. But once that's done, you'll need a powerful story to keep people interested.
Guiliani or Obama might well go on to win the race. But if Clinton loses, it will be because of a lot more than just a non-exotic name. Speaking of funny, unusual names for Presidential candidates, I wonder when Arnold Schwarzeneggar is going to run for President?
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