Idea v/s Airtel v/s RIM

It's IPO season in India and one of the most high-profile IPO's is from Idea Cellular. An Aditya Birla Group company, Idea is easily the best named cellular operator in the country. Why do I think so? Well, because some things just have to be repeated. It's a word with positive associations. It's a simple word. It's a word. What else? It has a 'D' in it. It ends with an 'A' (which is one of the smarter things you can do with a name). The reason Idea is not the number 1 cellular operator in the country has less to do with the name than the fact that they were one of the last entrants in the market. And yet, it happens to be the top-rated IPO of the season. The way I see it, a good name can overcome a lot of things. Parting shot: Another top name with a 'D' and an 'A' in it.