If you had to choose between 'Ditto' and 'Same', which one would you go for? Ditto. Rule of thumb: When you're down to one of two brand names in which one of the two names has two letters in it, go for the one with two. Double vision scores higher points on the brand recall charts. That apart, 'Ditto' also qualifies on some of the other parameters of good brand-naming that I have referred to many a time in my other posts.
Speaking of 'Ditto' on the web, I don't think the name fits. A name like 'Ditto' would work very well for a very different kind of product; one that still hasn't been made. Sometimes, an interesting name/word can become a product idea.
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