Monday, February 12, 2007

David v/s Goliath

Goliath - A clumsy mover. Difficult to pronounce. Slow across the surface of the tongue. And with no hard sounds to stop-start the word. The name that's nimble, comfortably ensconced between two strong 'Ds' and with a more positive back story, David, wins this war, too. There's an advertising agency in India that calls itself David. They started off as RMG-David. And then, decided to drop the meaningless 'RMG' for just 'David'. Good choice. 'V', 'D' and 'A'; these are just some of the letters you should consider using in your proposed brand name. Don't take my word for it. Do some research on the most popular brand names in the world and you'll see.

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