Movie names v/s Brand names

Before anyone pounces on me and says movie names are also brand names, I'll say this: I agree. And now that we've got that out of the way, let's do a quick pow-wow on the difference. So why do movie names tend to be more descriptive than brand names? Why don't brand names for products make an obvious reference to the product story? Why do brand names tend to be more interesting sounding than most movie names? Brandnama has this interesting take on the difference between movie names and brand names. Well, let me re-phrase that. Brandnama tries to give us one side of the reason movie names tend to be less evocative than brand names. Here's my side of the same multi-sided story. I think movies have more than a brand or two already built into them, in the form of directors/stars, studios, producers and the like. When you have the power of more than a few brands backing you, you can afford to have a less interesting name to launch you. Brands from large, well known companies are good examples of this 'names that do less' tendency. It's the little guys trying to make a splash for the first time that tend to go for more interesting brand names.

Naming claus: If you're a brand from a known stable of brands, your name can afford to be less interesting. Of course, that's not the bottomline.