Wednesday, February 14, 2007

Googled v/s Torrented

If your brand name can turn itself into a verb, it's destined to be a winner. The secret to coming up with brand names that have a better chance of being used as verbs lies here: Choose a brand name in which the last letter is an 'E', preferably preceded by a consonant. This thought bubbled into my mind when I was trying very hard, and very clumsily, to use the brand name 'Torrent' the way I use 'Googled'.

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