All these companies are talking to the same people that live in Slashdot. So why couldn't they come up with a name as nice as slashdot and what makes Slashdot a great brand name?
For one, the word 'slash' has an aggressive personality. Slash registers much faster in the human mind than any of the punctuation words those other companies have picked as names. Slash is also the most familiar software coding character. Dot has universal appeal. Weaker symbol-words like colon, hyphen, comma and even question mark just don't measure up to the cut and thrust in Slashdot. It also helps that Slashdot has a lovely tagline.
Which brings me to an important point in naming strategy that I have mentioned in some of my earlier posts: Taglines, well written, add value to brand names. Why? Stories. Taglines tell stories. And stories are valuable memoray aides.
Speaking of memory aides, only one of the companies Brandnama points us to uses the stopper-value inherent to the punctuation-name well: Open Parenthesis. Instructingly enough, they have a nice-ish tagline and are doing everything slashdot has done to use the character well.
For a parallel demonstration of what I'm saying, go to Slashdot and to Open Parenthesis. Then, look at their respective address bars. See, that's what smart coders, and people, do to own a brand name.
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