Edun v/s Nude

If you've been good students of brand-naming you might be inclined to believe 'Nude' is a better name for a brand than 'Edun'. No, not just because 'Nude' is nude. Leave your dirty minds out of this and put your mind to the principles of phonetics that I've been trying to hold forth on. Strong end word sounds, strong end word sounds and, that's right, strong end word sounds. There you go. See how firmly the word 'Nude' ends? Doesn't that make it a better brand name than 'Edun'. Edun is soft. 'N' is mild. 'Nu' is easier to pronounce than 'un'. Right? Wrong. Maybe. I suspect Bono was looking to subversively plant the place 'Eden' in our minds with the name 'Edun'. So which works better as a brand name, 'Edun' or 'Nude'? Tough call. Both have strong 'D' sounds. Both have interesting back stories. Both have potential. (And you thought it was easy being a thing namer.) If I had to choose between 'Edun' and 'Nude', I'd go with 'Nude'. And you? Think about it. Meanwhile, let's all thank the trivia star Brandnama for this discussion.

Post script: Bono does seem to know a thing or two about brand naming. He has 'RED' as the name for the campaign to make AIDS history. And now he's got 'ONE' as the name for the campaign to make poverty history. So much nicer than some tired weak line thrown in as an after-thought urging people to make this or that history. The great thing about brand-naming social causes? Brand names are easier to remember, and market, than sentences.