So I saw Rocky Balboa last night and wondered why it wasn't called Rocky 5? Hmm...would Rocky 5 have made for a better name? I don't think so. I think they got the naming game right. Rocky 5 would have riffed off Rocky 4. And Rocky 4 was shit. In fact, the last 2 Rocky movies before Rocky Balboa weren't up to scratch. Rocky 5 would have had to deal with that baggage.
Strategically speaking, to name it 'Rocky Balboa' was a good move. It took people away from the immediate associations with the previous Rocky movies and made it seem like a new product from 'The Stallion's' stable. A lesson in smart brand extension that other marketer's would do well to make a note of. That apart, the name Balboa has a good ring to it. It's got some strong 'B' sounds and a nice 'aa' to end it.
Never thought Rocky Balboa would make for a marketing case study, did you? Well, if you think about it, why not? Agreed, Rocky Balboa isn't a terribly inventive name. But it doesn't have to be. The brand had some old equity going for it in the form of an already established brand name.
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