Why is Khosla ka Ghosla a better name than Khosla ki Zameen? Exactly. That's right. You've got it. You've been listening. You've learnt a bit from all my posting. And now you're ready for some cool branding.
It's okay to come up with long brand names. The only thing you must keep in mind when you're coming up with longer names is making sure they have a few memory helpers. Rhyme is one of the most basic and most powerful memory helpers. Thow in a bit of metaphor and it'll make it even better. Trust a bunch of advertising guys to come up with a cool brand name for a movie.
Who says all movie names have to be unimaginative? In fact, they can't afford to be colourless when they don't have any big brand names built into them. The name Khosla ka Ghosla is a reflection of this principle of movie naming: If you don't have the big names, you need a cool name. What movies also need are more guys from advertising.
Advertising may be one of the more reviled professions in the world, but it does have some of the most interesting and sensitive people in the world, too. Dibakar Banerjee, Jaideep Sahni take a bow.
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