The advantages of eponymous branding

If you've been in this world long enough and have a certain amount of personal equity, it makes sense to name your brand after yourself. Why? Basically, since you've spent some time building yourself as a brand, your brand will cost a lot less to build. The dangers of eponymous branding boil down to how you manage yourself as a person. If your brand is you, you've just got to make sure you handle your life well. Of course, that's easier said than done. And that's why you must read the other side of eponymous branding.