Yahoo v/s Google

While Yahoo is a better name for a variety of consumer-friendly reasons, I think Google is winning partly because the name Google is more appealing to the early adopters, the geeks, and partly because it has a better product. That apartlies, the success of brand Google demonstrates why brand names are just a small part of the overall marketing mix. For me, Yahoo wins the battle of brand names but is destined to finish second best in the brand war.