Du v/s Etisalat

There's no question about it, Du wins hands down and takes the pants off the name Etisalat. Why? Isn't it obvious? It's short, it's sweet, it's hip, it's short for Dubai. But what about the rule that a good name has strong consonant sounds? Well, between a clatter of strong consonant sounds and a distinct consonant sound, a distinct sound is at a distinct advantage.