Namix v/s Igor v/s Brandnama

Isn't it odd that a company that positions itself as an expert in providing naming solutions can't do better than a name like Namix for itself? What does Namix have going for it? It's short, it's sweet, it's coined from the words 'name' and 'mix'. What wrong with it? It doesn't feel right. It sounds like a name for something in another product category; like pharmaceuticals or even consumer durables or maybe food. I say it finishes third in this naming war. That said, it does have a buzz around it. All of which goes to say that naming matters, but not that much.

Incidentally, Brandnama has done a post about Namix that makes me wonder whether the names Camry and Elantra are intentional anagrams or did the wordsmiths at Namix work it out because they love playing with words.