What's in a name, baby?

I'm surrounded by people with babies. As a result, I'm also surrounded by people trying to come up with the most unusual names for their babies. It says so much about your own ego when you try to think of names for your baby. All this to say if you're interested in keeping track of trends in baby names, you could do worse than check out Name Voyager. And what does all this have to do with brand names? Well, doesn't it?