Old Spice v/s Axe

This has all the makings of a mega brand war. In the red corner is Old Spice from Procter & Gamble and in the black corner is Axe from Unilever. In my book, this name war goes to Old Spice, for sentimental reasons. That's the thing about brand names, they appeal to people for all kinds of reasons. In other words, it's good to get emotional about brand names and go beyond the usual rules like short, sweet and simple. Click on the link for a quick take on the Old Spice way.