NBA names v/s Names

I agree with brandnama in this post on names from the NBA. I think what makes them names so catchy and evocative is the fact that they are prefixed by cities/names that have already done some free advertising for the team names. So what's the lesson of this little story? If you want an evocative brand name, try to make a name out of a name that has already made a name for itself but isn't a registered brand name. Cases in point, the names for the teams in the Premier Hockey League: Chennai Veerans, Maratha Warriors and Sher-E-Jalandhar to name three.