Bata v/s Nike

It's a no-contest, right? Or is it? When it comes down to just the name, I think Bata is just as good if not a better name than Nike. For one, Bata is easier to pronounce. For two, Bata is more memorable because of the repetitive sound it carries. For three, the 't' in the Bata is a stronger consonant sound than the 'k' in the Nike. So, given a choice, which brand would you buy? Exactly. Just goes to show why it makes sense to have a tagline to go with your brand name. The next time you come to me for a brand name, be prepared to buy into a tagline or two. Incidentally, I buy Bata.