Joost v/s Youtube

Youtube wins. It's just a much smarter name that Joost. It's also easier to understand. It alludes to the product category. It's easier to pronounce. It has better-placed consonant sounds. Joost just sounds wrong. Still, a name isn't the only thing that makes or breaks a product. So do watch that space, it's the future of TV. If I needed a name for a Youtube like product, I'd goose down to Brandnama, check out this post and then decide who to give the job to. Joost dissing apart, it does have a nice logo. Unfortunately, it's not an offline product - the only place a great visual logo is going to make a brand-shattering difference is offline and off the shelf. I think Joost is destined for namemory anonymity. If it succeeeds it will do so no thanks to the name.