I v/s U

An interesting thought popped into my mind. Much like Apple has captured the 'I' in our minds, Youtube seems to have usurped the 'U'. How did this occur to me? Well, I was playing the Name Game and the first brand that came to mind when I came to the letter 'U' was Youtube. (No, I didn't think iPod for 'I', but that's because Apple is a stronger brand.) Is it just me or is it also the same with you? Map this against the marketing strategies of Apple and Youtube and you'll realise how well the 'letter-capture' works for them. Apple is a company that's about individuality and Youtube is a brand about user-generated content. Hmm.