007s v/s Unpants

If I had to launch a brand of apparel what would I call it? One of the names I'd consider is 007s.

007s for apparel you can wear 7 days of the week. 007s because it's a number people are already aware of. 007s because Daniel Craig has done much to make 007 rugged, contemporary and cool again. Will I run into copywright issues? Hmm...

Another name I would consider, and probably drop, is 'Unpants' because, unfortunately, 'Unpants' is a name that's limited by the word 'pants'. That said, 'Unpants' is a pretty interesting thought. (Kinda like 'Uncola'.)

Then again, maybe I won't. Maybe 'Unpants' will manage what a brand like 'Pantaloon' has and overcome the limitations of the category word it carries within the name.

All thought-provoking names and all worth investing some thought, and research, into. What's more, both names lend themselves to some funtresting communication possibilities. (Very useful when you are considering a name for a new brand.)

Anyone looking to launch a new brand in the burgeoning off-the-shelf apparel space in India? There's more than the few where this came from. Meanwhile, I can't quite decide who wins this name war. Can you?

007s
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 7/10
Übertotal: 21/30

Unpants
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 7/10
Übertotal: 21/30