Agnostics v/s Believers

There are some very thoughtful people who have told me that they don't care to give much thought to names and naming matters. Blaiq is one of these people. He calls himself 'a naming agnostic'. What can I say to him?

First up, I've got to ask myself whether names really matter? After all, if you manage to make a good product and communicate the benefits of it well enough, it shouldn't matter what you call it, right? Perhaps.

On the other hand, if you don't have a memorable name, you start the marketing conversation on the backfoot. Consider the names we brand ourselves with? Why do human beings give it so much thought? Because names matter.

In this day and age when we are saddled with so much to process, it seems quite useful and necessary to have an introduction that registers easily. As the old adage goes, first impressions matter.

If you don't bother about what you call yourself, you're leaving people with too much to recall you with. What a distinct name does is amplify the effectiveness, or ineffectiveness, of whatever it is that you are communicating about yourself. Your brand.

Believe you me, names matter. Of course, they only matter so long as you think well about some of the other things that also matter in marketing conversations. And, sadly enough, most conversations nowadays are marketing conversations. But that's a different matter.