The Melting Pot v/s Mixed Fruit Jam v/s Miss Mash v/s Bhelpourri

Now nobody asked me for a name but somebody I know is starting a company and has decided to call it The Melting Pot. Lovely, albeit rather basic, name.

Some of the other names I would have considered throwing into the research mix for this product concept would have been Mixed Fruit Jam, Miss Mash and Bhelpourri, to name just three I have had the pleasure of cooking up in the last 5 minutes.

The question, though, is why put in the effort to check out more names and see how they compare with the chosen one? Because the first product that comes up when you google the words 'melting pot' is a restuarant and the dotcom extension is not available.

In this day and age of integrated marketing you need a name that can be snared as a url, also. And as people who have been good enough to read some of the naming-principles I have been yammering on about for the past few months know, urls are very play to get unless they happen to be multilingual compound words.

That said, how does Melting Pot stack up against the others I have taken the enthu-cutletness to suggest? A detailed pdf'ed white paper on all the matters that matter will follow, once the payment, the request for one and the investment comes.

Readers may note that I have added another Übermeter to the mix, which I believe is a crucial decision-maker today. It's called the 'Urlability factor' and, as the name cleverly suggests, it's all about dotcom extension availability.

The Melting Pot
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 5/10
Übertotal: 24/40

Mixed Fruit Jam
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 6/10
Übertotal: 25/40

Miss Mash
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 6/10
Übertotal: 25/40

Bhelpourri
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 7/10
Urlabilty: 7/10
Übertotal: 28/40