Übernamer v/s Übernamiam

So why did I go and, thrice again, change the name of my Über naming company from Übernamiam to Übernamer? For those of you who think the reasons for doing so are obvious, stop. And for those of you who don't and would like to be gently enlightened on this virally important matter, here goes.

The thing about Übernamiam is it sounds too much like Übermaniam. The second thing about Über/namiam is it needs a visual separator (as demonstrated) to communicate the product it's marketing. The third thing about Übernamiam is research showed that it's not better than Übernamer.

The name I have corrected myself to and opted for is simpler to spell, easier to read, says 'super namer' and will not be confused with anything else more complicated like 'titanium', 'plutonium' or 'subramaniam'. Nicer still, it's just as unique a name as Übernamiam and continues to communicate, rather well, that it comes from the House of Übermaniam.

All of which pretty much sums up how you should dissect, debate and pick a name from a set of myriad options I will present you with, the next time you come to me with your naming problems. See, how flexible I am. Now isn't that what you'd like from your branding solution provider? Thank you.

Übernamiam
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 7/10
Übertotal: 26/40

Übernamer
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 7/10
Urlabilty: 7/10
Übertotal: 28/40