A good way to pick interesting brand names/words is to mine languages that are not from the country in which you plan to launch your brand. For instance, if you want to launch a brand of something in Europe, try and pick a name from Japanese.
One thing you must keep in mind, though, is make sure the word you pick from the other language doesn't mean something uncomplimentary. That's all.
A very ordinary word from a foreign language can sound rather unique and turn out to be very memorable to people elsewhere. This is a smart way to overcome 'local word fatigue'.
Happily enough, if you happen to be looking at launching a brand in the Indian market you don't have to look beyond national boundaries for foreign words. There are some 35-odd languages spoken in different parts of India that you can turn to for an exotic sounding brand word.
Just remember, after you pick your foreign words, that they ought to be evaluated on the Überscales to ensure they satisfy some of the basic, and universal, meters which make for long-lasting brand names.
No matter in which language, the brand name must still break up nicely around consonant and vowel sounds, roll of the tongue comfortably and have a story meme or two. At least.
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