There's a feeling doing the rounds that Brandaclaus sounds like the brand name for someone who dishes out brand names and other happiness-inducing brand ideas for free. Kinda, like Santa Claus. Interestingly enough, Santa Claus doesn't give you anything for free. (Remember, you've got to be good to get something from Santa Claus)
Anyway, yours truly has decided to set the record straight once and for all by excising the cause of this misconception. Brandaclaus is now Übermaniam. Which brings me to what I enjoy doing most, comparing names. Who wins this brand war? For starters, we'll have to wait and see. But going by the Übermeters, here's how the two names compare.
Übermaniam does have a lot going for it. It's riffs, rather smartly (if I may say so myself), off one of the more popular family names in the world. It also incorporates a very powerful word 'Über' in the name. And it tries to set right the impression Brandaclaus wrongly conveys. Goodbye Brandaclaus. Long live Brandaclaus, as Übermaniam.
And what are the Übermeters? I'll do a separate post outlining the various issues I have taken into consideration while putting together the Übermeter. It will need some detailing and a little more space. Until that time and space comes, watch this space.
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