I prefer the former. Even though, I've known about the latter for much longer. And no, I'm not a member of either. Note: Facebook continues to grow at a faster rate than Friendster. Think it might have something to do with the name? Yes.
Facebook gives me a face to remember the name with. A name like Facebook is a more efficient way to talk to people who remember faces better than names and also to people who remember names better than faces - because face is a powerful cue to build into a name.
People who aren't good with faces will remember the name and people who aren't good with names will remember the fact that it has a face in the name.
What I like about Friendster is that it uses the 'st' memory factor very well. Most names that have an 'st' grouped together will be more memorable than names that don't. (That's just the way the mind remembers things.)
Friendster is a pretty good name with more than a few memory cues built into it. That said, Facebook triumphs because in this highly visual age, a word like 'Face' just has a more powerful visual meme than the latter.
Smart analysis, eh? That's the thing about analyses, they're pretty damn easy to put together. It's the coming up with things worth analysing which is hard. And that's why you need a naming consultant who can give you a name or three worth analysing. Thank you.
Facebook
Stop-start scale: 6/10
Long and Short cut: 7/10
Story meme: 7/10
Übertotal: 20/30
Friendster
Stop-start scale: 7/10
Long and Short cut: 6/10
Story meme: 5/10
Übertotal: 18/30
Subscribe to:
Post Comments (Atom)
1 comment:
TCP turns two tomorrow...so I thought I'll say hello to some of the first few people who visited..Please drop in..
Post a Comment