Spelling v/s Spellng

An interesting, easy, fun and unusual way to come up with a unique brand name is to play with spellings.

It's a proven fact that people recognise words even if they are spelt wrong. (An award-winning and very memorable commercial has been done demonstrating this effect.) Furthermore, people tend to remember words better when they are spelt wrong.

If you want to come up with a brand name that alludes to a particular product category or common quality or generic feature, try spelling it wrong enough for it to be perceived the right way; kinda like how I have in the headline to this post.

A great example of a memorable product that is read the right way despite the wrong spelling is FCUK. Shown below is a quantified, objectified and scientified example of what I am yammering on about. For the rest of my case, FCUK off.

FCUK
Stop-start scale: 7/10
Long and Short cut: 7/10
Story meme: 7/10
Urlabilty: 8/10
Übertotal: 29/40

FUCK
Stop-start scale: 6/10
Long and Short cut: 7/10
Story meme: 7/10
Urlabilty: 0/10
Übertotal: 20/40