27th state v/s Story meme

A name like '27th State' demonstrates the value of the need for a story in every new name. Anybody who reads a name like '27th State' will wonder what it means. That, my friend, is one of the most important things a good name must do. And the value of that little known Übermeter called 'Story meme'.

To check out what the '27th State' looks like and the story meme behind it, go here.

Incidentally, something else you will find there is a great name for a range of ironic T-shirts, called 'T-Hee'. No, the name was not coined by me but if somebody asked me, I'd say 'T-Hee'.