There, now that we've got your attention with the 's' word, time to get down to the prosaic business on hand; before we lose your ADD addled attention again.
The Name Inspector has done a post on Etsy and missed out a very important reason Etsy is working but is not like eBay; sex.
Etsy is not competing with eBay because it has chosen not to. Smartly enough. Etsy is not in the same space as eBay. Etsy is not talking to the people eBay is. What Etsy is doing is trying to segment the e-selling space and go after people who aren't as e-savvy as eBay users; mostly women.
This marketing tack (and fact) will be borne out by research, which will prove that eBay has more male users than female and vice versa. This is also why the Etsy site has softer colours, easier navigation and a more fluid design aesthetic; for women.
Etsy works well for its audience because it's a female name. Names have sexes and eBay is male. Etsy is the eBay for handmade goods, which tend to be made by and indulged in by the female of the species; not because they are inherently better at it but because they just happen to have more time on their hands to.
What does this little discussion teach us about the naming game? Nothing more significant than this: It makes sense to consider the sex of the name you're plumpng for, keeping in mind the sex of your primary target audience.
Quick demo: The 'ee' sounding 'Y' in Etsy make it, like, girly. The 'way'-sounding eBay is utilitarian and functional; in other words, more male. An Überwhite paper with male and female pictures in multiple colours will be made available if and when demanded for, nicely.
Etsy
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 7/10
Übertotal: 26/40
eBay
Stop-start scale: 6/10
Long and Short cut: 6/10
Story meme: 7/10
Urlabilty: 7/10
Übertotal: 26/40
Addendum: Nobody wins this war because they don't happen to be fighting each other. Ta da!
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